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Cellufun partners with wireless carriers, handset manufacturers and content portals to help extend their relationships with consumers. For carriers such as Verizon Wireless who feature Cellufun "on deck," we offer compelling content and the opportunity to drive ARPU through increased data use and revenue shares with Cellufun. For our content partners like AOL and USA TODAY, we build branded gaming sites that link back to the Cellufun community. This allows portals to offer their users rich entertainment content without the expense of in-house development, while at the same time adding new revenue streams.