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When the US Navy wanted to reach consumers in a completely new way, they called upon Cellufun's expertise in targeting a young male audience. Cellufun re-branded one of its popular games, Battleship, by adding a Navy look and feel. Our users saw the Navy's in-game logo 50,000 times each day, and the US Navy game quickly became one of our most popular games. Players generated 1.5 million pageviews in the first month, and the campaign generated a tremendous number user requests for Navy informational DVD's.
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