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Butterball: In-Game Integration

Case Study 1 - 2

Cellufun partnered with Butterball for a unique Thanksgiving game that generated tremendous exposure for Butterball during its most critical selling season. Cellufun members purchased nearly 325,000 virtual Butterball Turkeys for use in the game, saw the Butterball logo 3.7 million times, and clicked on Butterball's banner ads at rate of 1.4%.


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